What I have done

MaaS | Mobility | Green tech | Fin tech | Travel tech | Telecom

Value Proposition Development

I translate business strategies into the compelling and competitive value propositions customers choose.

Zipcar acquisition product portfolio

Eurostar Class of service product

Value Proposition Innovation

I harness customer insight and build innovative and market disrupting propositions that win customers over.

T-Mobile’s award winning proposition portfolio

Avis mobility propositions platform

Product Ownership

I lead designers, product managers and engineers to deliver simple, elegant and effective customer experiences:

DixonsCarphones’ Pin Point product

Zipcar’s pre-sale experience

Brand Development And Communications

I leverage 10 years+ experience in top tier FMCG brand management to build brands customers love:

Zipcar brand imagery guidelines and campaigns

EE 4GEE launch campaign

Stella Artois “Only 4 ingredients” brand campaign

Go - To - Market and Product Marketing

I lead and coordinate impactful product marketing strategies to drive product and feature adoption by customers:

Deliveroo

Zipcar

T-Mobile Full Monty

Customer Research, Experiments and Analytics

I extract insights about customer preference and behaviour to enable product, marketing and operations decisions:

Eurostar’s class of service conjoint research

Zipcar value proposition foundational work

Avis car rental packages research and analytics