Value Proposition 3D helps you design, develop and deliver innovative and competitive product or service proposition
Eurostar’s class of service research
⛈ The leading travel brand needed to understand the value to customers of its class of service offering
✅ Created a framework to analyse the value to customers of each features of service
✅ Introduced a cost effective and agile pre-coded adaptive conjoint customer research to analyse trade offs between combinations of features
🎯 Proved to board of shareholders the value of not discontinuing key features of service essential to customers to who would not otherwise upgrade to higher classes of service and generate incremental Ebitda amidst reduced service through the covid crisis
Adaptive conjoint methodology (Courtesy of Relevant Insights LLC)
An adaptive conjoint research simulates the trade offs customers make between competing offers based on the criteria they identify as most important in their choices.