What I do

I turn a business strategy into a competitive customer proposition:

• Run a Value Proposition Health Check

• Lead idea generation with internal and external stakeholders

• Scope and source customer research

• Develop a viable business case

• Design the ideal customer journey

• Identify the critical underlying hypothesis / assumptions to be tested before scaling up

• Test a prototype for early validation

I turn a winning idea into clear direction for internal or external engineering, operations and marketing stakeholders:

• Develop and prioritise user stories and functional requirements

• Define Minimum Viable Product and map iterations

• Define success measures and monitoring dashboards

• Manage features prioritisation, backed by customer data and research.

• Develop product marketing requirements

I build and communicate the support package to go-to-market

• Define the go-to-market strategy and roadmap

• Coordinate the marketing support package

• Guide engineering and operations during the build phase

• Test builds for defects and prioritise fixes

• Provide  a clear and comprehensive Proposition guide including legal terms and conditions

• Train operations and customer facing teams

For more constrained budgets such as early funding round start ups, small service businesses and agile-minded organisations.

Truest agile approach with time boxed outcomes that deliver value to help push back distractions and make the most of scarce human and financial resources.