Who I work with

Accelerate growth:  Early adopters insight can help segmenting and targeting specific customers with a tailored value proposition to improve take up and conversion

Convert free users into premium: Your funnel generate many downloads/visits but the conversion to paying customers lags. With many digital businesses operating a subscription based product, the value proposition needs to remain attractive to new propects as well as  reward committed regular customers

Expand your product to respond to new use cases: A new product can meet unexpected needs. Customers re-invent your product constantly. The value proposition needs to help differentiate and capture the value of adjacent markets without confusing customers and cannibalising the core target market

Evolve from transactional sales to subscription model: Customers are increasingly looking at dematerialising product and services and value access to these without the hassle of owning instead. Whilst providing welcome recurring revenues, this changes fundamentally the business model and value proposition.

Differentiate when new competitors are commoditizing the market: Help your customers to distinguish your brands advantages over me-toos and disruptors

Benefit from new customer use cases enabled by technology: Your product needs to adapt to capture the opportunity and enable customer to do things they couldn't do before.

Help bring your strategy recommendations to life by supporting your clients a step further into implementation...

Often the strategy is  into but the client struggles to translate it into the product or service. This may be because they do not have the internal resource to focus on design, development and delivery of product transformation.

Free up your strategy consultants to do what they do best  - strategy, whilst still offering support to your client to take the strategy past the execution stage.

Support your planning and strategy teams by providing further clarity about the value proposition of the product your clients briefed you to design or advertise....

It is often at planning - or pitching - stage that Creatives find that the product or service they advertised should respond better to customer's needs. Incremental steps to evolve the offering can improve the value proposition enough to unlock a fresh and distinctive positioning and communication.

Value proposition design work can be bolted on to the planning stage to enable that step change.