DixonsCarphones’
Pin Point product

⛈The UKs leading mobile telecom retailer planned to digitalise its salesforce by developing the mobile app to help sales team and customers identify the ideal proposition among up to 70k+ possible combinations.

✅Led the customer and staff UX insight gathering, user stories definition, prioritisation and design recommendation.

✅Delivered the roadmap by leading several sprints to test hypotheses and ship full solution.

🎯Improved conversion by over 23%  and upsell to 4G delivering additional 2m  margin in 6 months.