Eurostar Class of Service Products

⛈ The leading travel brand needed to redesign the class of service product portfolio in anticipation of a merger with Thalys.

✅ Demonstrated to the board of investors the value of key service features and their associated operations infrastructure to maintain during the reduced service period through lockdowns and to relaunch post covid

✅ Proved the value proposition approach value as template for the future merger work

🎯 Maximised profitability by protecting c. 200m ebitda and customer loyalty