Avis car rental packages research and analytics

⛈ The Legacy Car Rental global brand needed to drive customer away from aggregators to book direct on its own platform

✅ Created a framework to analyse the value to customers of each features of service (e.g. fleet breadth and depth, make and model selection, loyalty offers, price…)

✅ Designed a  bespoke conjoint customer research and directed data scientist’s customer analytics work  to distinguish must have from differentiators or ancillary features.

🎯 Developed a 2 tier proposition which increased direct bookings conversion by 23% and delivered much higher customer satisfaction and repeat bookings