Deliveroo Go To Market

⛈ During the delivery boom triggered by lockdowns, this scale up shipped a large number of new features and services, which did not always meet the expected level of adoption by consumers.

✅ Built a go to market mission, processes and team to define adoption goals at launch and all consumer facing product features launches.

✅ Piloted a gifting proposition ahead of christmas and led expansion to aim for 2% of global GTV and 25% incremental New customers

✅ Established strong team leaders to drive new consumer propositions including a multi-restaurant ordering feature.

🎯 Launched and gained adoption of cash payments in Italy representing 8% of total GTV and incremental new customers.