Avis Mobility Propositions

⛈ Legacy Car Rental global brand needed to develop the platforms fit to respond to new mobility needs, disruption from aggregators and digital first new comers.

✅ Led design thinking workshops, ideation and company wide engagement.

✅ Gained board support for experimentation with 3 tangible routes and value propositions: Car subscriptions, next generation travel ancillaries platform, crowd sourced rental fleet. 

🎯 Developed and tested MVP car subscription models  demonstrating increasing appeal of monthly subscriptions as alternative to car ownership.