T-Mobile’s award winning proposition portfolio

⛈ Legacy mobile network had to be re-positioned as a challenger brand following the merger with another Network

✅ Developed a suite of market leading and awarded  propositions.

✅ Regained leading market share in the premium contract segment with the most successful mobile proposition launch .

🎯 Turned around the acquisition momentum of the prepay portfolio to deliver incremental £49m contribution task pre merger.