Zipcar Product Marketing

⛈ The mobility scale up needed to accelerate customer growth in multiple market whilst facing increasing competition offering new and more flexible features.

✅ Took functional lead for local markets marketing teams to coordinate the launch of the new acquisition proposition portfolio.

✅ Implemented a common framework of localised assets and media planning for physical, digital advertising and local partnerships.

🎯 Delivered double digit growth across all markets quarter on quarter.