Stella Artois Brand Campaign

⛈ A premium lager brand endangered by commoditisation by its ubiquitous presence and heavy discounting in supermarkets faced the challenge to re-establish its premium credentials in UK or disappear like many previously leading brands have.

✅ Tackled myths such as “contains chemicals” head on with a multi million procurement, manufacturing and marketing programme to claim “Contains only 4 natural ingredients”.

✅ Deployed in multi channel campaigns, packaging and promotional assets.

✅ Designed and delivered a premium in bar experience re-interpreting its authentic continental roots with a complete redesign of all physical and communication assets with a leading FMCG design house.

🎯 Whilst enjoying mass market distribution, the brand is still maintaining a leading mass premium position in the portfolio of the world’s largest brewer.