EE 4GEE launch campaign

⛈Launching a new mobile network brand delivering a differentiated positioning is a poses a real credibility challenge when customers have come to think that all networks are the same.

✅Identified Speed as the single most powerful benefit and proof point for such positioning.

✅Developed the platform for the claim “UK’s fastest mobile network” and then “UK’s Best Network” to underpin all brand communications for 9 years running  including the Kevin Bacon fronted TV campaign.

✅Supported by a £1m+ empirical validation initiative and gained approval from the Advertising Standard Authority for the superiority claim.

🎯 EE has successfully established its premium quality brand proposition and leads market share.